ATAGO CO.,LTD.

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Hear from our employees

Hear from our employees

  • North America Sales
    Tayler Stevens
  • Latin America Sales
    Eduardo Ruiz
  • Sr. Engr.
    RAJESH PATIL
  • Regional Manager
    NAVIN KUMAR
  • Regional Manager
    B. PRAKASH
  • Managing Director
    Monpasis Nawalitloha
  • Technical Sale
    Sarawut Sidee
  • Sales
    Phitchayada Rujinirun
  • President of ATAGO BRAZIL
    Dorival
  • Sales Manager
    Anderson Pereira
  • Administrative Manager
    Gisele Araújo
  • After-sales service department
    黄植琦
  • Sales Manager
    王晓冰
  • President of ATAGO Russia
    Gennady
  • marketer
    Nadezhda
  • Head of Sales Department
    Nicolay

 

North America Sales

Tayler Stevens

1. What are your daily activities at ATAGO?

My Role

My position is Assistant Supervisor North America Division. My main focus is to prospect sales from both current and new companies and industries, while maintaining good relationships with current customers. This is done through activities such as attending tradeshows, in and out of state roving sales, daily phone calls, and information emails. Apart from this, I am also responsible for supporting my department with supervisor activities and on job training to new department members.

2. What are your memorable moments from work, focus on your job, and what do you pay attention the most in your job?

My Job

My most memorable and favorite moments with ATAGO have been going to tradeshows and roving sales to visit customers. It is eye-opening to see how ATAGO equipment help people every day and to be able to talk face to face with people who are interested in learning about our equipment. I focus on using these experiences to help other representatives at ATAGO learn more about applications, and also to be able to educate and secure sales from new customers.

3. What do you like about ATAGO? (office atmosphere, co-workers and environment)

Company

I especially like ATAGO USA's mixed culture and respect the good work ethic my coworkers have despite us being a smaller company. Everyone is willing to share information across departments and it helps us communicate effectively. On a more fun note, ATAGO USA also has some fun events I look forward to every year, like the yearly Mariners baseball game, BBQ, and wine tasting!

 

Latin America Sales

Eduardo Ruiz

1. What is your daily activities at ATAGO?

My Role

Sales representative on the Latin America department. Prospect via telephone and email with potential and current ATAGO users to promote our instruments on different industries.
Assisting to our distributors and end users on L.A region for quotations, dispatching and questions about our models, traveling to different L.A. countries attending tradeshow and conducting product demonstration to clients on different industries. This is a great opportunity for that end users in Latin America to know more about our technology and how they can improve quality control process to always offer quality products to their customers. And for me on learn more about industries, production process, culture because each country has their own and of course open my mind when I offer our instruments because every customer can use our great products.

2. What is your memorable moments through your work, focus on your job, what do you pay attention the most in your job?

My Job

Be able to make that our customers know more about ATAGO new technology, quality and reliability on use. Many customers still think about ATAGO as analog refractometers and they are surprise when discover our new models and features like NFC.
I had the opportunity to attend to a wine trade show in Argentina where end users were amazed with ATAGO non-destructive technology on PAL-HIKARi2, this was a great opportunity for me to learn about wine industry and how ATAGO can improve quality process on industry.

3. How do you like about ATAGO? (office atmosphere, co-workers and environment)

Company

We have a small office so environment is great because it's make possible to know each other well, everybody is professional and with great sense of responsibility. I am really enjoying every day working with all of my co-workers because every day I am learning something new from all the departments.

 

Sr. Engr.

RAJESH PATIL

1. Could you describe your job?

My Job

Since I am working as a Sales engineer in instrument manufacturing company my job is to provide solutions/assistance to different industries as per their application to get the work done. Providing technical help every time to my customer is key feature of my job profile. Of course, generating revenue for my company to drive smoothly is my duty. I am always available to guide, train my juniors. I enjoy my job as it consists of travel at least 4-5 days outside office to various locations within state with every time new people.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

It is a challenge for every sales person to pitch his very new product and convince to buy it in the price conscious market.

In India Sugar factories are located in very remote places, where reaching itself is a challenge due to bad infrastructure. Sugar factories tend to have low budget to buy new instruments. Until and unless you don't give successful demonstration along with customer list they will not go for new instruments. When I visited the first time a sugar factory in Maharastra state along with just launched RePo unit, I tried to turn their interest into inquiry. They were using cheap quality local make analog Polarimeter and brix meter and trust on result from it. It was challenge to convert their fear of instrument's performance into confidence. I had given them successful demo. I explain each and every technical things ,ease of operation and convenience of our instrument. The technical person then understood benefits of using digital (RePo) over analogue instrument. The then he arrange meeting with Plant head. After very hard negotiation I manage to close this order with two numbers. As a formality, getting actual Purchase Order then follow up for payment with different department like Purchase and Account was tough job for me. In all this process I struggle on every stage to get PO.

3. What do you mostly care in your daily work?

Daily Work

I always assume customer need as a emergency and accordingly try to give prompt reply or solution to the customer's mails, calls or query.
I concentrate on customer satisfaction as it will again convert in new business.

4. Could you describe company atmosphere of ATAGO?

Company

We have friendly atmosphere in our company.We celebrate each and every small win and achievement of our co-worker. We don't interfere in each other's assigned task unless and until he or she has ask for any help. We have given freedom to perform task as per our planning.

5. What do you learn from your co-workers?

Learn

How to set priorities and how it to get done step by step.My co workers always ready to share their failure stories so that I should avoid same mistake again.

 

Regional Manager

NAVIN KUMAR

1. Could you describe your job?

My Job

As I am working here as Manager –Sales and Technical service for Northern Part Of India, my main job is to expand Atago Sales in our territory and to provide best after sales service to the customer. Making strategy and doing implementation on sales expansion by taking reviews from every individual. I also keep watch on our competitors about their new models (means how to keep our self on upper hand with respect to our competitors.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

Although there were 5-6 no. of cases which were interested but this was recent. In 2016 one Government organization conducted a open tender for Refractometer ,where we were technically qualified but due to some bad practice and they rejected us while we gave successful demonstration of our product this happens in the month of Feb 2017,but as we all knows that every sales person should always open his ears and eyes while doing sales, we put strong objection in front of the higher authority where that takes action against the people involved in this conspiracy and it was retender, and I am glad to tell that this year we came over of all our competitors in March 2018 we won that tender for Refractometer by fighting hard.

3. What do you mostly care in your daily work?

Daily Work

I try to socialize with my colleagues no matters what department they handles, enhance my wisdom, and try to complete my set targets and at last always try to smile whatever the situation is.

4. Could you describe company atmosphere of ATAGO?

Company

It has been more then 8 years of working with Atago India, here the working atmosphere is very friendly. Our H.O shares all the relevant data and ideas with all of us, and as everybody i.e. branch office is free to share idea and we also share important information with all. Especially of our President Mr. R.R .Katti and Director Mr. Prasad Kadam, they guide us and appreciate our hard work, also make note of our mistakes by telling us what to do next time when we failed in respective job given by the organization. Here we are like family.

5. What do you learn from your co-workers?

Learn

As co-workers are very important part of our routine work, no person can always single handily complete the entire work, so here Team works comes into play. Some of my colleagues are very enthusiastic, committed and dedicated to the work, and some are hard working and capture the technical things quickly. So I always try to adapt all these things so that work efficiency can increase every time.

 

Regional Manager

B. PRAKASH

1. Could you describe your job?

My Job

I direct the South team of ATAGO Chennai in Sales, Installation & Customer Service after Sales.

I cover ATAGO Products to the 5 states of Southern India (TamilNadu, Karnataka, Kerala, AndraPradesh, Telangana), Including Pondicherry Union Territory .Give Technical training to the entire team. Motivate the team to achieve the target on time. Analyse each and every enquiry and quote the right product. Solve the customer grievances if any. Find way to improve our Future sales and Collect database.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

The Most Impressive Thing I ever had in ATAGO. We Received PAL Series Enquiry from one of 100+ years old Carbonated Drink Manufacturer Kalimark Based Southern Part of Chennai. At the Time of Demo Session We introduced our RX and shown Demo of above same.

Even though they don't have Budget at that time .Qc person waited for 5 months and Purchased our RX 5000I,Polax 2L and 6nos of PAL-3 .It gives More respect from Customer as ATAGO Employee.

1. What do you mostly care in your daily work?

Daily Work

Replying Customer Enquiry mail, High End sales follow up, Instruct Sales visit weekly plan to Our Sales Engineers, Payment Follow up, Technical Service Support, Product promotion to new customer.

2. Could you describe company atmosphere of ATAGO?

Company

Even though I am in 10+ years since my join in ATAGO INDIA .Its every day I learn new technology and Application. ATAGO INDIA HO Mumbai and Other Branches of ATAGO India are well Supportive and Friendly and sharing each new experience in Group.

3. What do you learn from your co-workers?

Learn

We learn from each other any unique new application learn from Customer Place sales Visit
And Good Team Work.

 

Managing Director

Monpasis Nawalitloha

1. Could you describe your job?

My Job

As the Managing Director of ATAGO THAILAND, I oversee everything at our company.

Other than taking care of customers and colleagues, I also oversee market expansion, sales, post-sales services and customer satisfaction.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

The most impressive and satisfying experience is when our customer smiles because our instrument helped solve a problem they had.

3. What do you mostly care in your daily work?

Daily Work

I have an engineer background, so I'm worried about the errors and abnormalities arising from the use of our instrument and making it a priority.

Could you describe company atmosphere of ATAGO?

Company

The ATAGO THAILAND staff is like family and you can see it in our smile, warmth and the way we communicate with each other.
Sometimes after work we cook and have dinner at the office.
We have three colleagues that are very good cooks but the fact that we share this time together holds great sentimental value.

5. What do you learn from your co-workers?

Learn

I learn to listening attentively and objectively.
Because I take care of all the things in the office, I must face many problems, so I learn to listening attentively and objectively to solve these problems together.
Being open-minded gives you more options than a one-track mind.

 

Technical Sale

Sarawut Sidee

1. Could you describe your job?

My Job

I'm the Technical Sale, so my target job is selling.
I am in charge of cases that need more skill and special techniques.
Since I have an engineering background, I help other engineers with cases they might have.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

This question reminds me of a customer that does dehydrated fruits.
He said, he was very appreciative of ATAGO THAILAND's support, so he will recommend other potential customer to us always till now.

3. What do you mostly care in your daily work?

Daily Work

I like being detailed when repairing an instrument that has been malfunctioning because I want to make this instrument run normal as quickly as possible.

4. Could you describe company atmosphere of ATAGO?

Company

ATAGO THAILAND's team is sincere, hard-working, open-minded and highly responsible, this makes it a good atmosphere to work in.

5. What do you learn from your co-workers?

Learn

When I get stuck on a problem, my co-workers are there to advise me.
Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or become successful without it.
This is the thing that I learn from my co-worker.

 

Sales

Phitchayada Rujinirun

1. Could you describe your job?

My Job

My job is selling products to existing customer, expanding to the new market and keep the good relationship with the customer to drive our company's business.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

This is my first case when I just start working.
For Café Amazon case, they need only a hand-held brix meter for a new factory.
I offer the bench-top refractometer (RX-5000i) to the customer as well.
After working so hard with our sale team finally we won the project.

What do you mostly care in your daily work?

Daily Work

One of the things that I enjoy is contacting new customers, especially visiting them for the first time.

3. Could you describe company atmosphere of ATAGO?

Company

The ATAGO THAILAND office is very comfortable, the things that are necessary are provided.
Those things making me feel good, so the working atmosphere was very good.

4. What do you learn from your co-workers?

Learn

I learned to help each other, so we will get through every problem.
The most powerful force ever known on this planet is human cooperation, this is the phrase that I like.
And I have proved with myself.

 

President of ATAGO BRAZIL

Dorival

1. What is your daily activities at ATAGO?

My Job

As president of ATAGO BRAZIL, I act in several areas: commercial, technical and administrative to maintain the highest level of customer satisfaction and promote ATAGO products in Brazil, taking care of the welfare of our employees.

2. What is your memorable moments through your work, focus on your job, what do you pay attention the most in your job

Memorable Moments

Making good sales, being recognized a company that meets the expectations of our customers and promoting our models are daily moments of great satisfaction. Working for ATAGO is an honor. Great company. Great people together.
Many companies make and sell refractometers, but only ATAGO is bringing technology closer to the people and the companies. ATAGO is putting the measurements to who has the power of decision in real time.

3. How do you like about ATAGO? (office atmosphere, co-workers and environment)

Company

Brazil has many diversities, but we are making our company better every day by investing in our structure and people. Looking a lot at ATAGO HQ and ATAGO USA we learned a lot and implemented the Japanese philosophy in our Brazilian branch.

 

Sales Manager

Anderson Pereira

1. What is your daily activities at ATAGO?

My Job

I am a Sales Manager at ATAGO BRASIL, my daily job is to contact clients, conduct external visits, demonstrations, trade shows and give our sales team all the support.

2. What is your memorable moments through your work, focus on your job, what do you pay attention the most in your job

Memorable Moments

The greatest attention is when we have the opportunity to put a new product in the market, ATAGO has constantly launched new technologies, this causes us to have attention and strength in the dissemination and search of new markets.

3. How do you like about ATAGO? (office atmosphere, co-workers and environment)

Company

I feel very happy about the structure offered by ATAGO BRASIL, a modern building with a large dining room, locker rooms, meeting rooms and space for all departments, vendors are close to management and president, which facilitates interaction for support and negotiations.

 

Administrative Manager

Gisele Araújo

1. What is your daily activities at ATAGO?

My Job

I am the Administrative Manager of ATAGO BRASIL being responsible for the financial, tax and import departments.

2. What is your memorable moments through your work, focus on your job, what do you pay attention the most in your job

Memorable Moments

My memorable moments, besides the acknowledgments of the work that I do, are when I can transmit and pass related knowledge in my area of action the people who work in my team, thus helping their professional growth, whether inside or outside the company. Beyond the exchange of experiences I share with them.
What we pay attention to are the changes that are necessary to the current market we work with, where we find tools or suggestions for continuous improvement.

3. How do you like about ATAGO? (office atmosphere, co-workers and environment)

Company

Our work environment today is divided by departments, however we try to promote the maximum integration between them through internal activities. The ambience in it is very pleasant, fit and ample. The working conditions are also very good, besides being free to expose our ideas, promoting well being to employees.

 

After-sales service department

黄植琦

1. Could you describe your job?

My Job

Reply to product inquiries and provide after-sales service, solve the problems about instruments for users.
Responsible in the maintenance of ATAGO series products of troubleshooting and mailing to customers.
Responsible in fault management of products. Analysis and summary of problems to take a report which can give a reference for product improvement.
Make a customer opinions collection about suggestion and comments of the product's design, technology, function, stability, packaging and transportation and so on.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

One of the most particularly impressive about working in ATAGO is a Brazilian client was using PAL-coffee to measure coffee cherry that they found a large measurement error. He was so anxious to called me for a solution because the quality of the coffee bean relate to an very important business, concentration measurment is an urgent need. Adhering to the customer supreme service idea although that is 12:00AM in China's time, I explained the detail of cleaning and calibration steps and provide a perfect guide to complete measurement that made him with satisfaction and surprise. On the next day,He called me again with express heartfelt thanks! I feel recognized and approved with my job and made me fulfilled in this moment!

3. Could you describe company atmosphere of ATAGO?

Company

Everybody in ATAGO gets on well with each other. Everyone share the delicious food from home and we just like a big family! I Love ATAGO very much!

 

Sales Manager

王晓冰

1. Could you describe your job?

My Job

Searching for prospective customers, keep up-to-date on the clients' need, recommending ATAGO products and promoting transactions.
Keeping update product application knowledge to upkeep and raise the professionalism of ATAGO, establish a good brand position to increase customer satisfaction.
Responsible for the customer pre-sale technical support (including on-site technical support, product demonstrations, sample measurement, etc.), provide pre-sale consultation, model configuration and price confirmation.
Responsible for the advantage industry promotion to increase the market share.
Assist colleagues solve technical questions encountered in the selling process, product technology exchange and installation training, etc.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

On October 12, 2012, there is a CM-780N in Zhengzhou Foxconn was malfunctioned, the cutting fluid was added anti-foam to avoid the blister, but the measurement was still unstable, and the client request for return. By careful evaluation, the following solutions are presented to the client:
1. Add a small secondary buffer tank to the lower side of the equipment, keep soaking the instrument probe in the cutting fluid for 3 days in ATAGO CHINA'S Office, and find no oil film was appeared.
2. A portion of the oil film will appear with some types of cutting fluid, we suggest them to add a wiper cleaning device , and the unstable problem was solved finally.
In this case I realized that" All difficulties are also paper tigers"

3. Could you describe company atmosphere of ATAGO?

Company

ATAGO CHINA is harmonious working group , everybody here is seriously and responsibility, we help each other to make progress together.

 

President of ATAGO Russia

Gennady

1. Could you describe your job?

My Job

I am a President of ATAGO Russia.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

I can't single out a specific most impressive thing because you discover something new every day. Every single day is a challenge. And this is cool!

3. What do you mostly care in your daily work?

Daily Work

Every company is a complex clockwork and mechanism. My main goal in ATAGO is to create and debug this mechanism for stable long-term work. Everything should work without failures.

1. Could you describe company atmosphere of ATAGO?

Company

ATAGO Russia is a big friendly family, full of support and mutual understanding.

2. What do you learn from your co-workers?

Learn

I have learned a lot from my colleagues, I can not even list everything. But the most important thing is that I continue to study every day.

 

marketer

Nadezhda

1. Could you describe your job?

My Job

I am a marketer in the Russian branch of ATAGO. I analyze the situation on the Russian market and promote ATAGO products through advertising and also, I administrate Russian ATAGO web-site and online-shop. In my spare time I'm engaged in creative activity: I make various banners and posters, materials for campaigns and also translate and adapt official ATAGO booklets for Russian customers.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

Once a time I had a conversation with client who wanted to start a clean life by creating own production of various products and drinks. Thanks to a successful dialogue, I managed to find about 12 hand-held devices for him including refractometers, salt-meters, acid-meters and so on. I really hope he will succeed!

3. What do you mostly care in your daily work?

Daily Work

My main goal as ATAGO worker is to provide communication between the producer and the consumer. Using different informational resources including digital campaigns and leaflets I acquaint potential customers with our products and analyzed their needs. And Sales Department is my main assistant in this matter.

4. Could you describe company atmosphere of ATAGO?

Company

The atmosphere of tranquility, coziness and reliability - this is all about ATAGO. A pleasant environment allows you to exclude negative emotions and tune into a productive working mood.

5. What do you learn from your co-workers?

Learn

I have learned from my colleagues how to negotiate and to find a common language with all our customers.

 

Head of Sales Department

Nicolay

1. Could you describe your job?

My Job

I am the Head of Sales Department. My main responsibilities are cold calls, sales, meeting with clients, work with documents. Also, I'm engaged in starting-up and adjustment works and repairing units.

2. Please describe the most impressive thing you have ever had in your working experience.

Experience

The most impressive and unexpected situation I've had in my working experience happened on my first day. I had a call from customer who already bought polarimeter SAC-i and asked what is made for and how to use it. To tell the truth, I was a little bit confused for a second.

3. What do you mostly care in your daily work?

Daily Work

My main goal as an ATAGO worker is to help optimize manufacturing process in Russian companies and increase the quality of products with ATAGO devices.

4. Could you describe company atmosphere of ATAGO?

Company

We have a benevolent atmosphere here in ATAGO. I always can find support and help from my colleagues. And I'm sure that I can lean on everyone in our team.

5. What do you learn from your co-workers?

Learn

During all the time I'm a part of ATAGO-team I learnt a lot from my co-workers including sales techniques, how to negotiate, conduct business correspondence, repair units etc. Now I continue to improve my knowledge of sales and teach newcomers.